Play Store Appeal Learnings

Play Store Appeal Learnings

Here are few learnings from my Google Play Store submission in 2018. Once I submitted the app, it was automatically flagged and removed. Most likely this is an automatic process and the algorithm checks if the name is too similar to another developer or app, and automatically flags it.
I then prepared this reinstatement appeal and it was reinstated soon after.

Learnings from Google Play Store submission

  • Always have the trademark before publishing
  • Fill in the App description properly
  • Create a Licenses page
  • Use the proper Company/Developer name
  • Use the template created (Letter to Google Play)


1. We have successfully filed a trademark application under the name of “XYZ” and are legally permitted to add the TM symbol to the name “XYZ” in India (Application Number: XXX) 2. We have changed the Developer name changed to our company name XYZ to avoid any confusion, although unintended, with any other app publishers. 3. We missed adding the description: XYZ is an app related to Interview Preparation and helps our users plan, prepare and practice for job interviews by providing profile-specific and industry validated questions, answers, relevant tips and examples. 4. All icons used are Free Licenses with Attribution from []( This is credited on our Licenses page in the app with link to xyz We hope this has cleared any unintended compliance issue. We look forward to a long and fruitful relationship with Google Play. If there is any other unresolved issue, please let us know. Supporting docs attached. Supporting documents attached: 1. Certificate of Incorporation (CIN XXX) 2. Startup India Registration 3. Trademark Registration (XXX) 4. DIN number (XXX)
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