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Product Hunt Launch Tips
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Product Hunt Launch Tips

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Launching on Product Hunt usually is a big deal — you can get a load of new customers, get good feedback, and make a splash.
I’ve launched a product that was #1 Product of the Day. Here are a few things that you should keep in mind when launching.
Firstly, it’s an entire day event. Don’t schedule it on a day that you're going to be busy with something else. You will need the time to constantly promote the launch post on Social media, communities, and in DMs.
 

Preparation

1. Compiling and creating the resources

PH Items:
  • Launch Thumbnail (PH has moved away from using a GIF as your logo)
  • Screenshots
  • Loom Video
  • Tag Line
  • Description
  • Maker Post from founders
  • List of custom thank you replies to PH comments (or use ChatGPT)
  • Banner on website
Community posts/Emails/DMs
  • DM message for feedback
    • Show early version and get their feedback on the product
  • Request for upvote and support DMs on Twitter/LinkedIn/Communities
    • Prepare the messages
    • DM more effective than community broadcast
  • Emails to waitlist, customers, other newsletters
    • Create emails to list of waitlist people, current customers and users
Social Posts
  • Hype Tweet
    • I am launching something tomorrow, reply and I will share the link with you (Same for Twitter and LinkedIn)
  • Launch thread
    • Link + 5 tweets
  • Build-in-public tweet format
    • Constant updates with stats throughout the day
  • Influencer Gallery
    • Launch post on LinkedIn
      • Use an image
      • Make sure to ask readers to comment to get access to the link (works wonders!)
    • Memes
List of communities to reach out to
  • Slack, Discord, WhatsApp, Telegram communities
  • IndieHackers, reddit communities
Create lists of people to reach out to
  • Influencers
  • Friends, family
  • Colleagues
  • People in the target market

Before the Launch

  1. Prepare all the resources and collaterals
  1. Do 1:1 Outreach for feedback
  1. Do 1:1 outreach to get buy in for support
  1. Reach out to a hunter with a good number of PH followers and Twitter engagement to hunt
    1. This is less important now than it was before. So don’t go to only the top hunters. Reach out to people on Twitter in your niche who have good engagement. PH still sends emails to the followers of hunters, so that helps get more upvotes. If you don’t get a top hunter, no worries, you can always launch by yourself. Don’t keep this as a blocker.
  1. Post the Hype Tweet 1 day before

On the day of the launch

 
So you’ve reached the D day, which you have hopefully kept free.
Make sure that you launch at 12am PST, this is to ensure you have the maximum time for the post to get traction. You can also schedule the launches now, so you don’t need to be awake at 12am PST for it be visible on PH.
 

1. Post on all channels (social media, newsletter, communities)

  • Post and ask for support on all possible channels like Twitter, LinkedIn, Instagram, Slack groups, Discord servers. Now is the time to ask for help from your friends and followers.
 

2. Post the launch thread on Twitter

  • Use this launch thread to update everyone on the position of the day, number of upvotes, and number of comments.
  • You can also use this space to share key learnings from the day
  • Launch thread
  • Build-in-public thread
  • Influencer Gallery leaderboard
  • Loom video converted to Twitter video
    • Loom video of the founder with camera + screen share
  • Fun posts
    • Live pictures of the team in the office during the launch
 

3. Get people to support through DMs, emails and in communities

  • 1:1 Outreach to top influencers
  • Post in communities
  • 1:1 DM Outreach with known people in Slack/Discord Communities
    • More effective than community broadcast
  • Send emails to list of waitlist people, current customers and users
  • Put an in-app notification that you are live on PH
 

4. Engage with all comments

  • It’s important to reply to all comments on PH so you gain visibility
  • Assign multiple team members to reply to all comments
 

5. Try to get 100 upvotes by 8am PST to stand to get featured in PH newsletter

 

6. Do a Twitter Space or Clubhouse Room

  • Talk about your product and launch on a space to keep the buzz running
 

After the Launch

1. Take a day off

Because you’ve worked so hard — you deserve the rest.

2. After a day of rest, write a post-mortem thread on Twitter

Share your learnings and be top of mind.

3. Thank all the people who helped you out on this big day.

Return the favor to others when they launch
 
 
That’s about it. Some quick actionable tips on how to launch on PH.
 
 
If this helped you, buy me a coffee and follow me on Twitter.
 

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