Sponsored Deep Dives

My thought process on sponsored deep dives has been largely influenced by Packy McCormick, who writes the Not Boring newsletter.

The primary connection between a newsletter writer and the reader is one of trust. Building and maintaining that trust is important to me.

How I Think About Sponsored Pieces

Two main principles guide my approach:

1. Genuine Interest

I consider whether the space or product is something I'm interested in covering and whether my audience would share that interest. If the space or product isn't interesting to me or my audience, I won't take it on.

2. Optimistic and Honest

As a technology optimist, I aim to write optimistically about a company — covering what the product or company is doing well and what challenges they face. I wrote a piece for Polywork, an a16z portfolio company, as an example of this approach.

What You Get

• A deep-dive article published on The Discourse (5,800+ subscribers)

• Shared across my social media channels

• Written in the same voice and quality as all my other newsletter pieces

• An engaged audience of product managers, builders, and startup founders

Interested?

If you're interested in a sponsored deep dive, reach out at kavir@hey.com.